BrandSource Women in Business Luncheon

Women in Business (WIB) Luncheon

We had the pleasure of attending the BrandSource WIB Luncheon, which took place on Feb. 29 during the BrandSource Spring Summit in Orlando, Florida. A great event where our very own Carol Campbell presented on the power of our Connect Circles and joined other speakers on the discussion of important issues such as leadership, operations, and accountability. Here’s a quick recap of the activities surrounding WIB at the summit.

Women in Business TrailBlazer Award: The Women In Business award was created to recognize an inspiring and dedicated woman related to AVB. Someone who is leading the path despite adversities and challenges along the way. This year’s first-ever WIB Trailblazer Award was presented to Leigh Donadieu, Senior Accounts Manager – Buying Groups at Electrolux Corporation. Twenty years ago, Leigh set out to get her Bachelor’s degree. Her plan was deferred for a variety of reasons including back surgery, two children, her successful career, and a move to Charlotte, NC. This past December, while attending a BrandSource Leadership conference, she took and passed her final exam and completed her Bachelor’s degree (Cum Laude) at the Bryan School of Business. We congratulate Leigh as the first Women in Business award winner.

The Women in Business Luncheoncarried the theme of empowerment, education, and inspiration — the gathering didn’t disappoint with a packed house, four women executive speakers and an amazing lunch menu. Moderated by BrandSource’s own Anitra Brase, the guest leaders shared their take on staying true to your ‘word’ or your ‘story,’ resources on how to connect and network with other individuals in your industries, managing difficult conversations, how to build up your leadership teams, statistics on how women are taking over male-dominated industries all over the world, and also how to successfully build your teams and bridge gaps in our industries. The talented speakers included Leigh Donadieu, Senior Accounts Manager — Buying Groups for Electrolux Corporation; Carol Campbell, VP of NAPCO Media and Founder of Women in Consumer Technology; Elizabeth Door, VP of North America-Global Strategic Sourcing for Whirlpool Corporation; and Dawn Secklinger, Head of Talent & Leadership Management for LG Electronics.

The Women in Business Lounge was opened during show floor hours offering a place for women to recharge and relax in a serene environment. The Lounge, sponsored by Whirlpool, offered complementary manicures and mini massages, while a champagne and dessert reception celebrated working women in all industries.

Thanks to Anitra Brase, Appliance Program Director at BrandSource, and her team for hosting a fabulous event! The next Women in Business gathering takes place at the BrandSource Fall Convention on August 28-31 at Caesar’s Palace in Las Vegas.

For more photos of the BrandSource WIB events, please go to

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