2018 Legacy Awards Reception at CES

Senior Vice President, Communications & Strategic Relationships
Consumer Technology Association

Jeff Joseph is senior vice president of communications and strategic relationships for the Consumer Technology Association (CTA)™, the U.S. trade association that represents more than 2,000 consumer technology companies and owns and produces CES®, the world’s largest annual technology tradeshow.

Joseph is responsible for the development and implementation of strategic communications, public relations, messaging and media outreach campaigns to support CTA’s mission and drive media attendance and coverage of CES. Joseph also serves as a primary spokesperson for CTA, CES, and the consumer technology industry. He is frequently cited in publications such as USA Today, New York Times, Los Angeles Times, Business Week, CNET, Digital Trends, TWICE, Dealerscope and other top trade publications as well as in Associated Press and Bloomberg news stories. He has appeared on NBC Nightly News, CNN, CNNfn, CNBC, Fox News Channel, Xinhua News Network and local television and radio stations across the nation discussing issues impacting the consumer technology industry, industry products and trends.

Joseph returns to CTA – where he previously served as a vice president – after spending six years as vice president of communications with the Biotechnology Industry Organization (BIO), the world’s largest biotechnology trade association. Joseph spent eleven years at Ogilvy Public Relations Worldwide/Washington where he managed and designed comprehensive, multi-disciplinary communications and media outreach campaigns surrounding some of the most hotly debated issues in recent years, including federal and state tax policy, natural resources management, agricultural policy and labor rights. He began his career in communications at the World Resources Institute, a non-profit policy research center in Washington, DC, where he worked in media relations and legislative affairs. Joseph also has been involved in several political campaigns and served as a media consultant and speechwriter for Washington, DC Mayor Sharon Pratt Kelly.

In his free time, Joseph enjoys spending time with his wife Lisa and their two daughters. He also enjoys viewing and participating in sports, music, debating politics, playing guitar, cooking, traveling and rooting for the Dallas Cowboys and the Princeton University Tigers and Georgetown University Hoyas men's basketball teams. He is a founding member of a six man, all-dad, extremely untalented semi-acoustic band. Joseph is a 1986 graduate of Princeton University where he received a bachelor's degree in religion.

Follow Jeff at @jajoseph

Managing Member
SW Consulting, LLC

Sally is an accomplished CEO with extensive experience on the leading edge of the consumer electronics and automotive aftermarket industries. An operations executive with cross-functional expertise in sales, marketing,and product development, Sally is adept at leading product innovation and market expansion while driving strategic organizational change. She is a hands-on leader, skilled at building high-performing teams and improving profitability through expense management, cost reduction, and outsourcing.

Most recently, Sally was Chief Executive Officer of Cedar Electronics in Chicago, a maker of radar detectors, GPS systems, dash cams, and other electronics, owned by Monomoy Capital Partners, a NY private equity firm. As CEO, Sally led the integration of the Cobra and Escort electronics businesses, managing a combined company with $180M in revenue and 300 employees in Illinois, Ohio, the UK, and Hong Kong. She drove strategic alliances, outsourced manufacturing to improve margins, and negotiated an innovative licensing deal that turned a break-even, two-way radio business into a 10-year revenue generator.

Previously, Sally was President of Cobra Electronics, with full P&L over a $130M business and direct management of product development, manufacturing, supply chain, business development, and sales and marketing. Sally improved product development, expanded into global markets, negotiated strategic licensing partnerships, and worked across departments to revise go-to-market strategies. She partnered with the CFO of the NASDAQ-listed business to explore strategic options after the acquisition offer from Monomoy in 2013, and drove M&A activities related to the sale.

Throughout her 15 years at Cobra/Cedar, Sally was heavily involved in driving innovation: launching new products, extending the life of existing products, and identifying opportunities in adjacent product categories. This work led to the launch of dash cam and mobile navigation products for truck drivers, branded radar detection and two-way radio products for major retailers and other partners, and a patented radar detector that was one of the first “appcessories” sold in Apple stores. She also developed a strategic relationship with the University of Illinois at Chicago to sponsor a class on innovation, which led to several patent applications.

Earlier, Sally was an account manager at Motorola and a national sales manager at LG Electronics, Zenith Division.

Sally has an MBA in Marketing from DePaul University, and a BA in Supply Chain Management from Michigan State University. She is member of the Executive Board and a past member of the Automotive Board of the Consumer Technology Association, and a member of the CTA Board of Industry Leaders.

Sally lives in Northbrook, IL, with her husband and two children.